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Keep your shopping local, upcoming events

In this week’s column, we note several events and processes coming up in the near future that will encourage you to spend your shopping dollars locally.

Black Friday

The first event of the holidays will be “Black Friday,” happening around town the day after Thanksgiving.

Some of the chain stores will open early and offer killer sales. On the west side of town on Friday, Nov. 23, the businesses in the Country Center Plaza will stay open late and have some great “walking around” opportunities. The festivities will begin at 3 p.m. and the stores will be open until at least 7. Get your picture taken with Santa at the westside Visitor Center as you enjoy some holiday cheer, compliments of the Chamber, Visitor Center and Community Development Corp. Enjoy a liqueur tasting, stop and listen to some live music, take advantage of special discounts and, when tired of shopping, enjoy some restaurant specials at various locations. For more information, check out the ad in The PREVIEW.

Parade of Stores

From Thursday through Saturday, Dec. 6-8, the seventh annual Parade of Stores will take place. This community-wide shopping extravaganza will highlight discount and No Tax Shopping for these three days. Qualified participants in the frequent stamp program will be eligible to win over 30 prizes from stores all over town. No purchase is necessary; however, it is necessary to stop into the store. You can obtain store stamps during all three days of shopping: Thursday, Dec. 6, through Saturday, Dec. 8. Cards can be turned in at participating stores or the Chamber when you are finished shopping. The cards will be validated and winners chosen and notified Tuesday, Dec. 11.

The second part of the Parade of Stores Shopping Extravaganza is that, for every $10 you spend, you will be entered into a drawing for one of three weekend getaway prize packages. The more you spend, the more chances you have to win. Just fill out the ticket and enter to win. All participating stores will offer either no tax shopping or a minimum 10-percent discount in addition to some great store specials and open houses. Winners will be chosen for this portion of the Parade of Stores weekend on Tuesday, Dec. 11.

On Friday, Dec. 7, stores in the downtown area and some of the east end stores will stay open late for another “Street Walking” event. Enjoy later hours for your after-work shopping pleasure. Listen to music and experience lots of merriment throughout the downtown area until 7 p.m.

Look for the Parade of Stores posters in the store windows listing the participating businesses, or pick up your Parade of Stores shopping booklet at the Chamber of Commerce or a retail store. You can call the Chamber with any questions concerning the Parade of Stores.

Pagosa Perks

Another way to support shopping local is to invest in Pagosa Perks.

Currently, the Chamber is conducting our annual Pagosa Perks Raffle in which the winners could hit the shopping trail with $1,000, $500 or $250 in local shopping dollars just before the holidays, or save them up for summer purchases.

Raffle tickets are available for $5 each or five for $20. The drawing will be held on Dec. 19 at the SunDowner at The Springs Resort at 6 p.m. Raffle tickets are available at the Chamber of Commerce, from staff or board members. You can purchase raffle tickets during the Thanksgiving holiday and give them to staff as thank you gifts. Just imagine if they win. You can purchase raffle tickets and use them as an exchange gift at your holiday office party. Just think of the possibilities.

Remember, you can also purchase Pagosa Perks checks. Pagosa Perks spend just like a cashier’s check. It has a face value and can be redeemed at most businesses in town. Pagosa Perks not only spend like cash, but they also leave the choice of the purchase to the recipient. They can be used for groceries, gifts, restaurant or pamper packages. They make great gifts for employee bonuses. You can give them to teachers, the school or community bus drivers, kids, babysitters — just about anyone. Pagosa Perks can only be purchased at the Chamber. If you have a large number of checks to purchase for your employees, contact the Chamber in advance and we will get them ready for you to pick up.

3/50 Project

Now is the time to register your business with the 3/50 Project. Remember Cinda Baxter and her visit to Pagosa in May? Local businesses should band together and emphasize shopping local. Go to and register your business as a supporter. They can link your supporter listing to your website through the Member Badge on the homepage on your website.

I’m not seeing a lot of Pagosa businesses as supporters. It’s easy and free to register your business. If you support local shopping, then register your business — it’s a no-brainer.

You will also be able to print out posters and place them on the windows, counters or doors at your business, and they’re free. The 3/50 Project also has fantastic shop local event or seasonal posters. Why isn’t your business promoting shopping local? Do it today, it takes only minutes.

Support your local stores, friends and neighbors. Try to reduce what you purchase out of town and on the Internet. Give the gift of Pagosa with a local purchase or Pagosa Perks local dollars.

For more information about any of these programs, contact the Chamber of Commerce.

Downtown center lighting

We must have been very good this year, since Santa is going to come to Pagosa on behalf of the Chamber of Commerce and Visitor Center twice this year.

He will be at the westside center on Friday, Nov. 23 from 3-7 p.m.

Then, he will visit some other towns and return to Pagosa Springs on Saturday, Dec. 1, from 3-5:30 p.m. On Dec. 1, we will also light up the Visitor Center for the holiday season, and will stay lit until after WinterFest.

The beautifully-lit center continues to be a popular photo opportunity in our town. Come out to either facility and enjoy treats, hot beverages, giveaways for the kids and lots of cheer.

For more information on Santa’s visits, contact the Chamber at 264-2360.


We have a plethora of new members this week beginning with RU Feeling Crafty, located in the Mountain Run shopping center near The Pagosa Ice Cream Shop. RU Feeling Crafty offers pottery painting fun for everyone. Choose from over 71 glazes and decorate a crafty piece from a variety of selections. Have a children’s or even girl’s-night-out party or visit them if you are looking for something to do for indoor fun. For more information, contact Samantha Armistead at 731-3866.

Another new business this week is Sage Accounting, with Jari Sage. Jari has been in Pagosa for years and now offers you accounting services that allow you to free up your time to focus on your business. Let Sage Accounting handle your accounts receivables and payables, payroll, general ledger and even banking reconciliation. Sometimes, giving your accounting duties to a professional is a “sage” decision, allowing you to focus on other aspects of the business. For a consultation, give Jari a call at 403-2263.

Without missing a step, that wonderful location at the end of the historic district on U.S. 160 where Wild Spirit Gallery used to be is now filled with wonderful antiques. Memory Lane antiques, with Lori Fortney, is bright, beautiful and spacious. She has a fantastic collection of memorabilia from a range of eras. Take your holiday visitors for a shopping experience at Memory Lane. For more information, contact Lori at 264-1100.

Rounding out the new members is saxophone player extraordinaire, Bob Hemenger. Bob played at the Passport to Pagosa event this year to rave reviews. Bob is a multifaceted musician, can play with a group or has a wonderful solo act. As he did at our Passport event, he can add class and wonderful music to your wedding, reunion party or any social gathering. This well-respected local musician could play anywhere and with any band, but chooses to make Pagosa his home. See about booking him for a holiday party or special event.

Our renewals this week include Ponderosa Lumber Company, Pagosa Mountain Coffee Roasting Co., The Pagosa Ice Cream Shop, Anna O’Reilly and Pagosa Energy Massage, the League of Women Voters and Lake Capote Recreation Area.

On behalf of the Chamber of Commerce and Visitor Center, the staff and board of directors thank you for your continued support this year and every year. We will grow stronger as a community and we give thanks for all the people in our lives and opportunities we have. Even some adversities make us stronger and smarter.

Happy Thanksgiving, Pagosa.

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