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Parade of Stores provides a great shopping weekend

Pagosa’s annual shopping extravaganza, the Parade of Stores, is just three weeks away.

This year, the event has been extended by one day (Thursday) due to popular demand, giving you more time to shop locally. It will run from Dec. 1 to Dec. 3.

There will once again be two categories in which you can enter to win fantastic prizes offered up by participating merchants and sponsorship partners.

Most of the businesses will offer either tax-free shopping or a basic 10-percent discount. Many of the stores will also offer additional sale opportunities, discounts, open houses, craft classes or just plain fun.

This event is held to bring awareness to shopping locally, as well as to bring tourists into town. Not only do we alert the Pagosa population to the advantages of shopping locally, but we encourage people in regional areas and towns such as Dulce, Ignacio, Durango and the San Luis Valley to come to Pagosa that weekend and enjoy the snow, the weekend activities and great shopping opportunities.

There are two ways you can take advantage of great Pagosa shopping. First, there is the frequent store card. Shoppers obtain a card at the Chamber or any of the participating stores. No purchase is necessary; however shoppers need to get their cards validated at the store. No parking on the street and sending the kids in to validate your card. You must be 18 to participate in this frequent shopping program. Upon acquiring the specified number of shopping stamps, you turn your card in at any participating store or at the Chamber of Commerce to be entered into a drawing. Each store will donate a prize or gift certificate, so you have a chance at more than 40 prizes. What an opportunity!

The second part of the Parade of Stores is the “Shop for Purchase” drawing. For every $10 you spend at a participating store, you will be issued a ticket to be entered into a drawing for one of two vacation trips and a Super Spa Day in Pagosa Springs. Each of the three prizes is valued at a minimum of $400. Just imagine saving money, shopping locally and getting the opportunity to win a trip. The more you spend, the more tickets you will be issued and the more opportunities you will have to win. Tickets and cards will be collected Monday and Tuesday, Dec. 5-6, and winners in both Parade of Stores drawings will be announced on Wednesday, Dec. 7.

We look forward to another great shopping weekend and thank all the merchants who participate to make this event successful. Posters will be placed at participating stores, and the frequent shopping cards will include a list of participating merchants.

If you have questions, contact the Chamber at 264-2360.

Lighting up Pagosa

In preparation for lighting up Pagosa a little earlier than usual this year, we uncovered some disheartening news.

Our holiday landmark — the star on Reservoir Hill — has been severely damaged. All the lights on the star were broken and three of the meter boxes were also damaged.

For those not familiar with the star on Reservoir Hill, here is a brief history. For many years the star was taken care of by the Beta Sigma Sorority. However, in recent years, a Pagosa resident, along with some faithful volunteers, have taken care of the star, purchasing light bulbs for the structure, getting the star ready to be lit and paying the electric bill.

Now, the work is truly daunting. They have ordered lights and will be working to repair the meter boxes, which affect not only the star’s lights, but also the electrical service for events on Reservoir Hill. This has become an expensive proposition this year. The volunteers hope to have the star lit by Thanksgiving but, since all the bulbs need to be replaced, the crew might run behind schedule. If you are interested in helping these anonymous volunteers defray the cost, please contact the Chamber of Commerce at 264-2360. The star is certainly a landmark in our community and an inspiration to those who see it “floating” in the dark as they drive down Put Hill or as they view it from their decks and patios.

Regarding some positive news: we hope merchants and residents will “light up” for not only the Christmas holidays, but also for Thanksgiving. With all the beautiful lighting efforts Pagosa, we hope that locals and visitors will travel around our community and view how lovely this place is — in the daylight and in the dark. We hope to create even more participation in years to come. Visitors to Pagosa often ask where to go to view the lights. We hope to publicize this better in the future.

Christmas in Pagosa

The first weekend in December in Pagosa represents a festive time for the community as we prepare for the holidays. Along with the Parade of Stores, there will be other events going on. Here are a few of them.

• On Friday, Dec. 2, the Festival of Trees, “Winter Wonderland,” will be hosted by the Ross Aragon Community Center. Trees decorated by local non-profit groups will be auctioned. Imagine one of these beautiful trees in your home or business, or donated to a family in need. A special public viewing will take place from 4- 8 p.m., at which time you will vote for your favorite tree. Only the top trees will be entered into the live auction; all other trees will be part of a silent auction, along with other wonderful items. There will be hors d’oeuvres provided by local restaurants, an old-fashioned Christmas sing-along, a cash bar and entertainment by members of the Pagosa High School Americana Project. Tickets are only $10 in advance and guarantee you a fantastic evening.

• The Community Choir will host its annual Holiday Chorale on Friday and Saturday, Dec. 2 and 3, at 7 p.m. and Sunday at 4 p.m., at the Pagosa Springs High School auditorium. This free concert shows off some of the talent we have in our community. Enjoy some traditional carols with a few snazzy tunes thrown in.

• The Chamber of course not only organizes the Parade of Stores, but Santa is our most noteworthy visitor at the Visitor Center, arriving on Saturday, Dec. 3, and staying at the center from 3 to 5:30 p.m. At 5:30 p.m., Santa will throw a switch to set off the stunning lights that grace the Visitor Center, along with all the other surrounding business and town lights. It is a magical time to bring your family downtown to the center and enjoy hot and cold drinks, cookies and snacks and party favors for the kids. You will also be able to get a photo of your children taken with Santa. This will make a great Christmas card.

• This will also be the last weekend to enjoy “The Lion in Winter” at Pagosa Springs Center for the Arts. This classic play is suitable for attendees of all ages. The performances on Dec. 2-3 will be at 7 p.m. and the matinee on Sunday, Dec. 4, will be at 2 p.m. Tickets can be purchased for $15 in advance from the Pagosa Center for the Arts at 731-7469 (SHOW) or online at Tickets are $20 at the door.

As you can see, this is a wonderful weekend to enjoy Pagosa Springs at its best.

Board nominees

A slate of candidates has been approved to go before the Chamber members for selection for the 2012 board of director season. Six candidates are on the current slate: Sara Anderson with Homespun Comforts, Stacy Boone with Step Outdoors, Kimberley Siler-Bradshaw with Southwest Elegance, Jeannie Sinkey with Mountain Landing Guest Quarters, Chris Smith with Visiting Angels and Nick Tallent with Edward Jones.

If there are members in good standing who would still like to be added to the current slate of candidates, a process must be followed. A certain number of member signatures will have to be secured in order for your name to be added to the roster. You must be a Chamber member for at least one year, with your membership in good standing. To obtain more information about adding your name to the list, contact me at the Chamber. The deadline for filing is Friday, Nov. 25.


We are pleased to announce a new member this week: Pagosa Mountain Coffee Roasting Co. Located in Cloman Park, Ron and Shelley Smith roast delicious coffee, available in various sizes. You can sell the coffee in your store or place of business. Support Pagosa products and serve it in your lodging establishment and have it on hand to sell if people want to purchase some to take home. For more information about how you can obtain Pagosa Mountain Coffee, contact them at (970) 213-6049 or

Our renewals this week are AAA Propane, SkyWerx Wireless Internet, the Choke Cherry Tree, Happy Camper RV Park, Dr. Gerlinde Ehni, D.D.S, P.C., and Kim Hamilton with the Decorating Lady. Our non-profit agencies renewing are the American Legion Post 108 and the League of Women Voters.

The Chamber newsletter will be out on Dec. 1, with lots of information. If you want to add a newsletter insert, the deadline to do so is Friday, Nov. 25. Contact Jan at the Chamber at 264-2360 for more information.

We will announce the winner of the Pagosa Perk Raffle next week. See who won $1,000, $500 and $250 in Pagosa Perks.

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