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PSMA event successful

Pagosa Springs Merchants Association (PSMA) held its membership kick-off event at the Pagosa Lodge on Thursday, Feb. 3. Retailers, lodgers and restaurateurs all came together to learn about the new merchants association.

The merchants association is an organization that is committed to helping Pagosa Springs’ merchant and service businesses to grow and be successful. PSMA will support businesses through promotional campaigns and empowering local businesses by being a unified voice to initiate positive changes in the community that will benefit all businesses. Learn more about PSMA’s vision, mission and benefits of membership at

Thank you to Pagosa Lodge for hosting the event. Attendance of local business owners was strong, and the association would like to thank everyone who attended, making our membership drive successful.

Thank you to our guest speakers and cohost, Wyndham Resort marketing department’s Daniel Salazar and Eric Alonzo.

An additional thank you goes to Steve Vassallo, who has been instrumental in establishing PSMA and supporting the association’s efforts.

Madeline Lyon, president of PSMA, spoke about the association’s long term goals, benefits of membership and current focus of the association.

PSMA memberships are open to any business. The association is excited over the outcome and positive reception to PSMA, as this will offer strength and opportunities for the association along with our members to accomplish more for our local businesses.

We invite you to become a member of PSMA. Membership forms can be downloaded from the website or are available from these board members: Madeline Lyon, Wild Spirit Gallery; Phyllis Jones, Bull Chic; Carol Schneider, The Artist Within; and Candy Reiling, Jackisch Drug. Membership is $25 for the year. PSMA is a 501(C)6 nonprofit organization.