To determine members’ opinions and electricity practices, plus better serve its members in the future, La Plata Electric Association (LPEA) has contracted with NRECA Market Research Services to survey a sampling of households in La Plata and Archuleta counties. The telephone survey is scheduled to run July 5-16.
“The overall objective of the study is to measure current residential member satisfaction with the co-op and the trends over time,” said Ray Pierotti, project specialist working with NRECA, the National Rural Electric Cooperative Association. “Each time we have NRECA conduct a study we learn more about our members’ evolving attitudes and opinions, and we use the information to set the cooperative’s practices and goals.”
Survey telephone calls will be placed during evening hours, between 5 and 9 p.m. and no calls will be made on Sundays. More than 400 households will be surveyed, and LPEA requests that those who do receive the calls, participate. The survey takes about 15 minutes, and all information is confidential.
“However, if a member does have a specific issue or question and wants to speak with a representative of LPEA, the surveyor will take down the contact information, and we will follow up and do what we can,” said Pierotti.
The 2010 member satisfaction survey is a continuance of the tracking effort initiated in 1999.?NRECA will present its findings during the September 2010 LPEA board meeting, and an overview will appear in a following issue of “Colorado Country Life,” the cooperative’s newsletter/magazine, as well as on the web, www.lpea.coop.
For additional information, contact LPEA at 247-5786 or visit www.lpea.coop.