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Marketing and sales help increase business in a down economy

In a down economy such as we’re experiencing, one of the best ways for businesses and nonprofits to get better control is through constant marketing and sales. If the business’ name is not in front of customers, their competition’s may be, and that’s a losing proposition.

Few problems are more daunting for small businesses, nonprofits and independents than finding ways to effectively and consistently market their products or services. The Small Business Development Center (SBDC) at Fort Lewis College, with sponsorship support from the Pagosa Springs Chamber of Commerce and Region 9, is pleased to offer again this spring the Marketing for Smarties Challenge, a unique business process that empowers entrepreneurs to do something about their chances for success.

Straightforward, down-to-earth and brief, the Marketing for Smarties Challenge helps business owners adopt a new, proven marketing and sales process. Marketing for Smarties guides people — step by step — through a simple, straightforward development program that includes four evening workshops, coaching, tasking and peer exchange.

The Marketing for Smarties Challenge starts March 24 at the Pagosa Springs Chamber of Commerce conference room and runs from 6 to 9:30 p.m. The subsequent sessions are scheduled on April 13, May 4 and May 26.

One full scholarship is available from Region 9 for those who apply by March 18. Two half-scholarships are available to qualified candidates that finish the course — one from The Lindblad Group, and one from SHY RABBIT Contemporary Arts specifically for a local artist. This Marketing for Smarties workshop qualifies participants for economic stimulus tax credits.

The fee for the course is $149, including book and all materials. To apply, call Patsy Lindblad at 731-9074.