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Workshop helps Colorado food companies market products

From savory sauces and succulent meats to decadent chocolates and tasty snacks, Colorado is home to a variety of food processing businesses. An educational workshop on Thursday, April 22, is designed to help food manufacturers market their locally made products. The workshop is from 8 a.m. to 4 p.m. at the Community College of Aurora, 16000 E. CentreTech Parkway, Aurora, Colo.

The one-day workshop features practical advice from professionals covering topics such as brand building, marketing plan development, cost effective promotions, retail marketing, business growth, food labeling and Internet communications. In addition to the presentations, participants also have an opportunity to learn from their peers by networking with representatives from other food processing companies.

The registration fee is $35 per person if postmarked by April 9 and $45 after the deadline. Registration includes the program, workshop materials, continental breakfast and lunch. Pre-registration is required.

For more information or to register, visit www.coloradoagriculture.com or contact Wendy White at (303) 239-4119. The workshop is sponsored by the Colorado Department of Agriculture and Aurora Business Development Center.

Calendar

March 4 — 6:30 p.m., Shady Pine Club.

March 5 — 1:30 p.m., 4-H Coin Collecting project (CUMC).

March 5 — 1:45 p.m., Cloverbuds.

March 5 — 2 p.m., Colorado Mountaineers Club.

March 5 — 3 p.m., 4-H Goat project.

March 5 — 3:30 p.m., 4-H Leathercraft project (HS VoTech).

Check out our Web page at www.archuleta.colostate.edu for calendar events and information.