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Wake Up Pagosa will focus on Pagosa’s retail sector
Thursday, September 3, 2009

On Tuesday, Sept. 8, Wake Up Pagosa will focus on Pagosa’s retail sector.

The meeting will be held at 7:30 a.m. and will last until 8:45, so owners and managers can get back to open their doors.

The meeting will focus on three main topics: the upcoming Parade of Stores in December and the preparations, changes, marketing and execution of this year’s event; the upcoming winter season (we would like to look at marketing options, cooperation between various events and brainstorm any new ideas); and gauging the interest of developing a Downtown Merchant, Downtown Improvement District or Merchant’s Association. While attempts have been made in this arena before, economic conditions were different. We will explain the options and see if there is interest to further investigate and/or pursue them.

We know this meeting is early in the day for many retail business owners and managers, but we hope you will attend to voice your opinions and share your ideas.

Wake Up Pagosa will be held at the Pagosa Mountain Hospital, with breakfast served. The cost is $5. Please reserve your space by calling the Chamber at 264-2360. We look forward to an open and informative discussion.

Can you Twitter?

The impact of social marketing seems almost overwhelming these days: Facebook, Twitter, My Space, Flickr, YouTube, Tripadvisor and Blogs. Can these interactive digital methods actually impact your business? Can they generate sales or cause someone not to patronize your business?

The Business Bites Seminar for September will focus on the “buzz” of these marketing techniques — yes, marketing techniques. Some businesses are actually using these methods instead of building Web sites, and many other businesses are enhancing their sites and generating sales through this interactive methodology.

On Tuesday, Sept. 15, Marcy Mitchell with MTECH will host the Business Bites class: “Drawing customers in, and expanding leads through social marketing.”

If you don’t know any of the terms listed above, you need to attend this session just to get introduced to the terminology and get the gist of the next generation of marketing. Does everyone need to Facebook? Maybe not, but you should be savvy. Over 250 million users are on Facebook, and that’s no small number! Can you Twitter? This “micro-blogging” site grew by 1,700 percent over the past year. But is Twitter for you and your company?

We expect this class to be quite popular, and space is limited. Business Bites will be held at noon on Sept. 15 at Boss Hogg’s Restaurant. The cost is $12 for Chamber members and $15 for non-members, and the price includes a choice of entrees, non-alcoholic beverage, tax and gratuity. Seating is limited, so please call the Chamber to reserve your space. Walk-ins are always welcome as long as space is available. Come and see if this is a tool your business can use to increase sales, increase customer service, and promote your brand.

Marketing for Smarties

Can you see yourself in this scenario? Marketing leads are few; without enough leads, I don’t get enough new customers; without enough new customers, business stays flat; without growth, my cash flow remains anemic; with money scarce, I can’t afford help; with no help, I have to do everything myself; I don’t have time to market! Is this a description of the cycle you feel you are in?

Marketing for Smarties for the fall session begins on Oct. 7, with three, three-hour classes with coach Marcy Mitchell. The class session continues Oct. 28 and ends Nov. 18. The classes will be held at the Chamber of Commerce from 6 to 9 p.m. Cost of the class is $149.

This class is one of the best investments you can make for your business, especially in this competitive time. Marketing for Smarties will help you develop your niche, design some marketing strategies, introduce you to different marketing tools and help you find the ones that will work best for your business.

Space is limited for this class, so plan now to attend. Call Lynn Asano at the Fort Lewis College Small Business Develop Center at 247-7009 to secure your space.

Labor Day

Annual Sidewalk Sale: Retail merchants all over town will participate in the Annual Sidewalk Sale. Closing out the summer season and getting ready for the winter merchandise, the stores will offer great deals inside and outside their establishments. Gifts, clothing, sporting goods, jewelry, accessories, home goods and so much more is available in Pagosa at great prices. Enjoy this yearly event from Thursday, Sept. 3, to Monday, Sept. 7.

Four Corners Folk Festival. Labor Day weekend, Sept. 4-6, brings the town and Reservoir Hill alive with the sounds of music as the Four Corners Folk Festival returns for its 14th year. A cadre of quality musicians is on par for this year’s lineup. Many Pagosans are thrilled that Eddie from Ohio will be returning to our mountain town as they take the stage Sunday evening, Sept. 6. Other well known musicians such as Tim O’Brien, Darrell Scott, Pete and Anne Sibley, and the Greencards are scheduled. Sure to get the crowds up and dancing will be groups such as the subdudes, the Infamous Stringdusters and the Quebe Sisters Band.

You can purchase single-day, two-day and full weekend passes. Children under 12 are free and there are even more kid’s events planned for this year. There are also VIP tickets (limited and not available at the gate), and don’t forget that you can purchase a camping pass for Reservoir Hill. You can purchase tickets online at, Moonlight Books and ReSport.

While the main stage is where most of the action is, don’t miss the late night stage with performances by the Quebe Sisters, the Infamous Stringdusters, Anne and Pete Sibley and the Wiyos. If you have never been to the Four Corners Folk Festival, this is the year to treat yourself. For more information go online or call (877) 472-4672.

Full Moon Program. With the full moon rising over the Labor Day weekend, Chimney Rock Archaeological Site has activities planned. Enjoy a Full Moon program at the Great House Pueblo site, including flute melodies by Charles Martinez. The whole program takes about two to three hours and is suggested for children over 12. You can go earlier than the 6:30 p.m. scheduled program time to take a tour of the lower area, beginning at 4:30 p.m. For only an additional $5 for the Full Moon Tour price of $15, participants will get to enjoy the whole site. Participants are encouraged to bring water, blankets or cushions, flashlights and warm clothing such as a coat, as the evenings are turning cool. Call (970) 883-5359 or visit for ticket information and purchase. Space is limited, but visitors should really put this event on their “must see while in Pagosa” schedule!

September is starting off as a busy month for Pagosa. Don’t forget to buy your tickets for the ColorFest Passport to Pagosa Wine & Food Festival, to be held Friday, Sept. 11, and the Bands, Brews, Etc. Blowout on Saturday and Sunday, Sept. 12-13. This year’s ColorFest is shaping up to be a dynamite weekend. Don’t forget the hot air balloon mass ascension on Saturday and Sunday mornings, the Artist’s Studio and Gallery Tour and the Balloon Glow at Stevens Field Airport. For more information, call the Chamber at 264-2360 or visit our Web site at


We welcome back a member who has not been with us for several years, but who has continued to perform great deeds in Pagosa. Welcome back to LASSO (Large Animal Support Southwest Organization). This non-profit, all-volunteer group provides rehabilitation and rescue for large animals, primarily horses. They also offer education in the care and treatment of all animals. They work with other non-profit groups such as Special Olympics, and they provide horse therapy with challenged young people. For more information about LASSO, call DiAnn Hitchcox at 264-0095.

There is another business that has changed its name. Aurora & Ryan’s Horse Boarding is now Harmony Meadows.

Renewing memberships this week are: La Plata Electric; Bank of Colorado; Exodus Shipping at The Spa at Pagosa Springs; Summer Phillips/Goldsmith; The Pinewood Inn; The Colorado Workforce; and The American Red Cross, Archuleta County Chapter.

We wish everyone a safe and fun Labor Day!