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Forest Service celebrates Smokey Bear’s 65th birthday

The USDA Forest Service celebrated the 65th birthday of an American icon — Smokey Bear — and released the new Smokey Bear Story “big book.”

This bilingual (English and Spanish) illustrated educational book introduces Smokey Bear and fire prevention messages to a new generation of American children.

Smokey Bear’s trademark message, “only you can prevent wildfires,” is one of the longest running PSA campaigns in U.S. history.

For more on this story, visit the USDA Web site at www.usda.gov/wps/portal/!ut/p/_s.7_0_A/7_0_1OB?contentidonly=true&contentid=2009/08/0375.xml.