Real cowboys wear pink to support breast cancer research


It’s the color to wear if you’re a cowboy, cowgirl or rodeo fan, to show support for breast cancer research.

In Colorado, wearing pink is also an opportunity to recognize over 2,800 women and men who will be diagnosed with breast cancer in our state this year. Are you tough enough?

The 60th annual Red Ryder Roundup Rodeo will be July 2, 3 and 4. Spectators and participants are invited to the Tough Enough To Wear Pink ® Rodeo on Friday, July 3.

Don’t have anything pink? You can buy a pink bandana, jelly bracelet or an embroidered ribbon logo at the rodeo. Proceeds from merchandise sales plus donations collected throughout the rodeo will be donated to the national cause.

In this traditional American rodeo, cowboys and cowgirls from various states will compete for prizes and prize money in this multi-state sanctioned rodeo series. Additionally, each day will be full of festivities, exhibitions and a trick rider specialty act. General admission tickets are available at Goodman’s Department Store and a limited number of box seats are available and can be purchased by calling 264-5000.

The concept of tough cowboys wearing pink might sound funny, but it is what makes Tough Enough To Wear Pink® so special. Last year’s efforts at western events around the nation were realized as Tough Enough to Wear Pink® founder Terry Wheatley presented a check for $1 million at the Wrangler National Finals Rodeo on behalf of the breast cancer research community. The check represented the combined efforts of industry participants, big and small, that raised money in support of research, awareness, education, screening and treatment of breast cancer for the millions of Americans affected by the disease.

You, too, can join the western industry in its efforts to raise awareness and funds for the fight against breast cancer. Come to the Red Ryder Roundup Rodeo on July 3 at 6 p.m. and wear pink.