Marketing for Smarties Challenge, new course March 25

In today’s uncertain economic environment, bringing customers in the door is a critical factor to success. Marketing can help you do that. It is the only business expense that impacts your “top line,” that is, revenue.

Marketing for Smarties makes marketing accessible and affordable for those who know little about it, have the least time for it, and yet have the most need for it. It’s a unique business process that empowers entrepreneurs to do something about their chances for success.

The Marketing for Smarties Challenge is a series of three workshops scheduled over a six-week period right here in Pagosa Springs. The program is offered by the Small Business Development Center of Fort Lewis College, with sponsorship by Archuleta Economic Development Association, Pagosa Springs Chamber of Commerce, San Juan College Enterprise Center, and Region 9. The certified coach for the course is local business consultant, Patsy Lindblad.

Marketing for Smarties uses the same marketing principles and tools that guide major corporations and strips them down for the small business. During the program, business owners receive personal coaching and peer feedback as they actually develop basic, enduring marketing and sales processes and a simple, actionable and affordable six-month marketing plan tailored to their specific needs. When you invest your time in the Marketing for Smarties Challenge and make the commitment to follow through, you can expect to:

• Better position your company in your marketplace.

• Improve your marketing and sales knowhow.

• Grow your business.

• Become a marketing thinker and doer.

The next Marketing for Smarties Challenge starts March 25 at the Pagosa Springs Chamber of Commerce conference room and runs from 5:30 to 9:30 p.m. The second and third sessions will be held April 15 and May 6. The fee for the course is $149, including book and all materials. Seating is limited, so early registration is encouraged.

Call Patsy Lindblad at (970) 731-9074.